MARKET NEED - Quality juice is inconvenient for peoples , - People do not like to drink juice enclosed in packets . |
MISSION - Provide the best quality juice which is good for their health , - To serve and satisfy the nutrition needs of health conscious consumers . |
UNIQUE SELLING PROPOSITION - Selling a variety of mixed and instantly prepared 100% natural fruit juices and smoothies to take away . - The healthy benefits and taste of our juices is the core of our organization and will be transmitted through our efficient service . |
UNFAIR ADVANTAGES - Healthy fruit juice , - variety of juice . |
CLIENT TYPES - The target group composed of health conscious consumers looking for convenient fast food alternatives . |
REVENUE STREAMS - Juice pricing , endorsements , future growth : 30 % profit , -We will expand in future by adding more . |
CHANNALS - Market , - Advertising, - Handouts . KEY PEOPLE - Suppliers , - Workers . |
EXPENSES - Launch cost ( rent , chairs , juicers , fridge , ice storage , cash register , plastic cups , straws ) : - 85,000 . - variable cost ( raw material e.g fruit , etc ) : - 15,000 .
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